'Traitors To Tradition' Survey By Bird & Blend Encourages British Public To Break A Few Tea Rules

BOLD STREET, ROPEWALKS, CITY OF LIVERPOOL, LIVERPOOL CITY REGION.

'Traitors To Tradition Survey' Results In Bird & Blend Offering Every Customer A Free Cuppa Of Its Newest Twists On The Traditional Earl Grey Tea, With The Traitors' Charlotte Berman Urging Brits To Break A Few Rules

The 'Traitors To Tradition' Survey by Bird & Blend encourages the British public to break a few rules when it comes to a cuppa (Credit: Bird & Blend Tea Co./Supplied/Image was provided to The Liverpudlian with permission to share, courtesy of the Publicist on behalf of their client. We make no claim to this content).

Tradition is officially out, and reinvention in, according to new research commissioned by non-tea traditionalists Bird & Blend Tea Co.

The survey of 2,000 UK adults reveals that 85% of Brits are ready to part ways with long-standing British customs which include rigid work schedules and our usual traditional tea making habits, as well as predictable British weather chat.

The results of the Traitors To Tradition Survey:

• 37% believe that the 9 to 5 is outdated, with those surveyed favouring flexible working hours instead.

• 24% want to rewrite the traditional rules of tea, ditching the milk and two sugars standard for more experimental options like matcha and fruit teas.

• 29% say breaking traditions opens the door to fresh thinking, a firm belief that proved most popular among Gen Z (38%).

Even at the dinner table, the results were clear, with 86% of Brits saying they’re ready to mix up food traditions, with black pudding on a full English (40%), Brussels sprouts at Christmas (21%) and sugary milky tea (24%) topping the list of customs they’re eager to leave behind.

“Being a ‘traitor’ has its perks. I’ve always found it fun to challenge the norm. Whilst traditions can be comforting, they can also hold us back. Sometimes, the best way to discover something amazing, like an incredible new tea, is to break a few rules.” - Charlotte Berman, Finalist on BBC’s The Traitors Series 3.

The results also confirmed that we’re quite happy to part ways with long-standing customs like marriage expectations (36%), sending personal cards or invites (28%), and even sitting down for large family dinners (23%).

Bird & Blend Tea Co. is celebrating the findings of the survey by encouraging the public to become ‘Traitors To Tradition’.

At every one of its 25 stores across the UK, from 25th – 27th April, they’re giving away a free tea from its new range of Earl Grey teas, which all have a modern twist on the traditional brew.

The new Earl Grey line up:

• Smoky Earl Grey, a bold & complex blend with Lapsang Souchong.

• Elderflower Earl Grey, light, floral, and refreshingly modern.

• Chocolate Earl Grey, a decadent afternoon tea twist.

• Caramel Earl Grey, perfectly rich, creamy, and utterly indulgent.

Charlotte Berman, Finalist on BBC’s The Traitors Series 3, is supporting the results of the 'Traitors To Tradition' Survey and the free cuppa for all, saying: “Being a ‘traitor’ has its perks. I’ve always found it fun to challenge the norm. Whilst traditions can be comforting, they can also hold us back. Sometimes, the best way to discover something amazing, like an incredible new tea, is to break a few rules.”

The 'Traitors To Tradition' Survey by Bird & Blend encourages the British public to break a few rules when it comes to a cuppa (Credit: Bird & Blend Tea Co./Supplied/Image was provided to The Liverpudlian with permission to share, courtesy of the Publicist on behalf of their client. We make no claim to this content).

Where Is The Bird & Blend Liverpool Shop Located?

Bird & Blend Liverpool,

106 Bold Street,

Ropewalks,

Liverpool City Centre,

City of Liverpool, L1 4EZ,

Liverpool City Region, UK.

The FREE TEA GIVEAWAY is taking place from the 25th through to the 27th of April 2025, and is available in all Bird & Blend Tea Co. stores.