Radio City Tower Rebrands As 'The Beacon' & Lights Up In Oscars Theme To Showcase Its Star Quality

THE CULTURAL QUARTER, CITY OF LIVERPOOL, LIVERPOOL CITY REGION.

Iconic Liverpool Landmark Transformed To Relaunch On An International Stage, One Of The Liverpool City Region's Most Iconic Parts To Its Skyline

One of Liverpool's very own stars, the Radio City Tower, also known as St John's Beacon, has rebranded as 'The Beacon' and was lit up in the Oscars theme last night (Credit: Kenyons & Co./Supplied/Image was provided to The Liverpudlian with permission to share, courtesy of the Publicist on behalf of their client. We make no claim to this content).

Last night, Liverpool’s iconic Radio City Tower, now rebranded as The Beacon, was lit up as a giant Oscars statue in a dramatic publicity stunt to launch the space onto an international stage.

One of Liverpool's very own stars, the Radio City Tower, also known as St John's Beacon, has rebranded as 'The Beacon' and was lit up in the Oscars theme last night. Purposefully coninciding to showcase itself and its future as an opportuinty for the City after the Radio City station's lease ended in December 2024.

This spectacle marked the unveiling of a rare opportunity to secure 7,500 sq ft of prime space at the top of the tower, offering a landmark location for a new business to make its mark above the City skyline.

“This is a once-in-a-century opportunity to reimagine a major landmark overlooking one of our greatest cities. With its central location, breathtaking views, and immense potential, The Beacon has the potential to be one of the UK’s most iconic destinations.” - Mark Harvey at RivingtonHark, Owner of The Beacon.

Timed to coincide with the 97th Academy Awards in Hollywood, the lighting event celebrated Liverpool’s own star quality - placing The Beacon in the spotlight as a versatile cultural and entertainment destination.

Standing at 138 metres tall, and one of the tallest structures in the City, The Beacon was transformed into a cinematic masterpiece, symbolising the City’s global appeal and vibrant future.

Mark Harvey at RivingtonHark, Owner of The Beacon and shopping centre below, commented: “This is a once-in-a-century opportunity to reimagine a major landmark overlooking one of our greatest cities. With its central location, breathtaking views, and immense potential, The Beacon has the potential to be one of the UK’s most iconic destinations.”

The Beacon could be suitable for a range of different activities or uses that make an impactful contribution to Liverpool’s cityscape:

• A Breathtaking Viewing Experience: The tower’s panoramic viewing platform will provide locals and visitors with 360-degree views 400 feet above the City, extending as far as the Wirral, North Wales, Lancashire, Snowdonia, and Blackpool.

• A Unique Entertainment & F&B Space: 7,500sq ft of prime real estate is now available for entertainment venues, dining concepts, or immersive experiences, elevating the tower as a hub for social and cultural activity on an international stage.

• A Promotional Powerhouse: With its commanding height and visibility, The Beacon serves as a dynamic canvas for large-scale branding and cultural celebrations, as demonstrated by last night’s spectacular Oscars tribute.

The construction of St Johns Beacon began in 1965, with its primary purpose being to provide a ventilation shaft for the shopping complex below. It was completed in December 1969, standing at 138 metres above sea level. The tower remained Liverpool’s tallest building until the erection of the 40-storey Beetham West Tower (home to the Panoramic 34 Restaurant), which stands at 140 metres.

Originally designed by James A. Roberts and completed in the late 1960s, St Johns Beacon has been a defining feature of Liverpool’s skyline for decades. In 2020, it was granted Grade II-listed status, recognised for its “technological bravura and spirit of the space age” by Historic England.

Located just steps from Lime Street Station, which welcomes nearly 20 million passengers annually, The Beacon is one of the first things visitors see when arriving in Liverpool.

In 2024 alone, the City’s booming tourism industry generated over £6 Billion with over 60 Million people visiting the City.

The international appeal of world-famous events taking place across the Liverpool City Region such as the Eurovision Song Contest, The Open Championship in the City's Borough of Wirral, the Southport Airshow in the Borough of Sefton, and The Grand National in Aintree has all contributed in cementing Liverpool as a thriving tourist destination.