National Museums Liverpool Partners With PushON To Inform Its Future Digital Strategies & Capabilities

National Museums Liverpool Partners With Manchester's PushON Consultancy In Order To Inform Its Future Digital Strategies

NML has partnered with PushON in order to improve its approach to digital analytics (Credit: Supplied/Image was provided to The Liverpudlian to share, courtesy of the Publicist on behalf of their client. We make no claim to this content).

National Museums Liverpool (NML), which includes several well-known museums and galleries across Merseyside, has partnered with digital consultancy PushON to enhance its digital analytics capabilities and inform future strategy for the museums – both individually and collectively.

National Museums Liverpool is home to major institutions of national importance, such as The Museum of Liverpool, The Walker Art Gallery, Lady Lever Art Gallery, and The International Slavery Museum.

NML has partnered with PushON in order to improve its approach to digital analytics. With the goal to better understand how its existing and potential guests engage with their online platforms. Therefore assisting in ensuring meaningful engagement with its diverse online audience, both locally and internationally.

Manchester consultancy, PushON, archived valuable legacy data from its old Universal Analytics system before providing Google Analytics 4 consultancy, support, training and setup.

With improved website analytics, National Museums Liverpool can tailor its offerings more effectively, ensuring each museum and gallery meets the needs and interests of its visitors.

Gianna Gomes, digital product lead at National Museums Liverpool, said: "PushON’s expertise and quick response were crucial in helping us preserve important historical data while upgrading our analytics system. This partnership is about more than just saving data - it’s about using new technology to provide us with better insights to improve how we engage with our visitors."

Steve Beckett, commercial director of PushON, said: "We’re proud to work with National Museums Liverpool as they embrace digital innovation. We’re committed to helping them use technology and data to guide its future strategies and continue growing as a leading cultural institution."

PushON is a leading eCommerce consultancy based in Manchester, UK. With a focus on delivering high-quality, innovative digital solutions, PushON helps businesses grow and succeed in the competitive online marketplace. For more information, please visit PushON's website.