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Writer's picturePeter Eric Lang

Liverpool Asian Supermarket, eJoy, Is Launching A Second Outlet In Liverpool City Centre

Updated: 2 hours ago

One Of The Leading Liverpool Asian Supermarket & Food Spaces Will Be Launching A Second Outlet In Liverpool City Centre's Fabric District

The new Fabric District location will take elements from the original site, including its fresh food outlets and supermarket department (Credit: Supplied/Image was provided to The Liverpudlian to share, courtesy of the Publicist on behalf of their client. We make no claim to this content).
The new Fabric District location will take elements from the original site, including its fresh food outlets and supermarket department (Credit: Supplied/Image was provided to The Liverpudlian to share, courtesy of the Publicist on behalf of their client. We make no claim to this content).

The team behind the hugely popular eJoy Asian Foods in Liverpool's busy Myrtle Street area are preparing to launch their second dedicated outlet, this time in the City Centre’s Devon Street.


In this area, which has undergone much redevelopment and rejuvenation over the last decade, eJoy aims to bring its own unique space.


It will take elements from the original site, including its fresh food outlets and supermarket department, to combine together with seated areas to take in delicious treats and takeaways. The key emphasis will also be on great value for money as they have a loyal Liverpool student demographic.

“Our first eJoy has done so well. Of course, its location means it is popular with the student population, but over time our customers have been travelling to us from all over the City Region." - Kent Gu, Owner of eJoy Asian Foods.

eJoy’s fresh food will play a huge part of the new Devon Street superstore including its four beloved vendors:

  1. Mala Town - This self-choice noodle outlet has already proved to be a huge hit.

  2. WokToGo - A traditional Wok where you can enjoy a whole host of ingredients and recipes to delight the taste buds.

  3. Happy Lemon - Provides a variety of smooth and tasty bubble teas.

  4. eJoy Dim Sum - A wide variety of handmade Cantonese treats including fan favourites such as Siu Mai and Roast Duck.


The original eJoy on Myrtle Parade has already achieved acclaim with a high amount of positive online reviews, and visits from social media food bloggers such as on Instagram.


Other five-star reviews praised the fresh ingredients, the wide range of foods on offer, being able to see your dishes cooked in front of you, and the varied, fun and unusual ranges stocked in the supermarket section.


The Owner of eJoy Asian Foods, Kent Gu, said: “Our first eJoy has done so well. Of course, its location means it is popular with the student population, but over time our customers have been travelling to us from all over the City Region."


He added: "Not only do they appreciate our wonderfully inventive food menus, and enjoy browsing our supermarket aisles, but they also really appreciate our price structure and value for money. They get a truly authentic experience watching their dishes being prepared for them, and as they have space to eat in, it’s also a great pit stop."


Kent, said: "Our new Devon Street venue will really place an emphasis on good value, and we will be happy to provide extra discounts for NHS workers and University personnel, to name but a few. As well as including the elements that have proved so popular in Myrtle Street, we will also be introducing new initiatives, such as our all-new self-choice hot pot, which we know will prove to be a winner over these colder months."


He concluded: "This new venue is also in a busy area, and we decided to take the leap based on demographics and footfall, as well as the reputation we have already built with eJoy. We look forward to welcoming everyone to our new location in Devon Street.”


The new eJoy site is located at Devon Street in The Fabric District of Liverpool City Centre. It will open on Wednesday the 13th of November 2024.


Where Is The Second eJoy Location Going To Be?

Devon Street,

The Fabric District,

Liverpool City Centre,

City of Liverpool, L3 8HA,

Liverpool City Region, UK.


Where Is The Original eJoy Location?

1 Myrtle Parade,

The Knowledge Quarter,

Liverpool City Centre,

City of Liverpool, L7 7EL,

Liverpool City Region, UK.

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