Hello Earth Appoints Performance Strategy Director & Two New Account Managers

CITY OF LIVERPOOL, LIVERPOOL CITY REGION.

Liverpool City Region-Based Creative Agency, Hello Earth, Appoints Performance Strategy Director & Two New Account Managers

Rachel Bloom, Hello Earth's new Performance Strategy Director (Credit: Supplied/Image was provided to The Liverpudlian with permission to share, courtesy of the Publicist on behalf of their client. We make no claim to this content).

Hello Earth, the Liverpool-based creative performance digital agency that specialises in serving Direct-To-Consumer (DTC) disrupter brands, has added to its Senior Leadership after naming Rachel Bloom as its new Performance Strategy Director, alongside this the organisation has appointed two new Account Managers.

Rachel has joined Hello Earth from Liberty Market and Foundation Agency where she was Head of Strategy. Her clients included Not on the High Street, Benefit Cosmetics, Crew Clothing, and Happy Beds. In 2023, she completed the Mark Ritson Mini MBA in Marketing.

In her new role, Rachel will be focused on creating and executing performance marketing strategies across Hello Earth’s portfolio of clients which includes McQueens Dairies, Biotiful and Noted Aromas. She has a passion for behavioural science and how it can apply unconscious biases to advertising strategies.

“After 13 enjoyable years at my previous agency I knew my next move had to feel right – especially as I wanted to specialise in e-commerce.” - Rachel Bloom, Hello Earth's new Performance Strategy Director.

Rachel Bloom, Hello Earth's new Performance Strategy Director, said: “After 13 enjoyable years at my previous agency I knew my next move had to feel right – especially as I wanted to specialise in e-commerce. Thanks to its reputation for delivering exceptional creative output alongside first-class strategic thinking, and its commitment to working with purpose-driven brands, Hello Earth felt like a natural home and somewhere I could really push my career forward. I am now excited to be working with our amazing team, helping our clients speak to their audiences and achieve their goals.”

Joining Rachel are two new Account Managers, Niamh Ryan and Paige Shiel. Niamh graduated in 2020 with a 2:1 in Business Management from the University of Chester. She started her career as a freelance social media and marketing manager. She has also worked at Jupiter Advertising and Creed Communications. Her previous clients include Lidl, the House of Commons, and Evri.

Paige holds a BSc in Marketing Communications and Advertising from Kingston University and is a Meta Certified Media Buying Professional. She has worked in the marketing sector for seven years with roles at APMG International and SportsCover Direct. Her focus at Hello Earth will be on paid social.

Rachel’s experience and her dedication to combining creative and strategic thinking is already adding value and I know she, along with Niamh and Paige, will become an integral part of the Hello Earth family.” - Stephanie Fisher, Founder & CEO of Hello Earth.

Commenting on her new position as an Account Manager, Niamh Ryan, said: “Joining Hello Earth was a no-brainer for me. Coming from an employee-owned business, I wanted to continue working somewhere that values its people. Sustainability has been a passion of mine since university, so finding a role where I can do what I love whilst making a positive impact is incredibly rewarding.”

Stephanie Fisher, Founder & CEO of Hello Earth, said: “2025 is set to be another big year for the business so welcoming three such talented people to the team is great news. Rachel’s experience and her dedication to combining creative and strategic thinking is already adding value and I know she, along with Niamh and Paige, will become an integral part of the Hello Earth family.”