CITY CENTRE, CITY OF LIVERPOOL, LIVERPOOL CITY REGION.
BTR Liverpool Partners With Barry's Liverpool As Their Training Partner For 2025, Providing A Series Of Free Community Classes For Race Participants, Training Programmes & Race-Day Support
Partnership will provide training for runners through the full BTR Liverpool event portfolio.
Barry’s Liverpool will host a series of community classes, training programmes, and attend BTR events.
One of the leading independent race event organisers, BTR Liverpool, has announced a new partnership with Barry’s Liverpool to run throughout 2025.
Barry’s Liverpool is located on the 5th floor of stylish department store Flannels in Liverpool City Centre.
The boutique fitness studio - home to the world’s original strength and cardio interval training workout - has a global reputation as ‘The Best Workout In The World’.
The BTR Liverpool race and fun run portfolio attracts in the region of 20,000 entries every year, with the ability of participants spanning both ends of the spectrum – from absolute beginners to vastly experienced marathon runners, as well as runners who push themselves even further.
Barry’s Liverpool is the Official Training Partner for BTR events in 2025. This partnership will include supporting participants in improving fitness, speed, and performance in classes and through running tips shared online.
An expert trainer team from Barry’s Liverpool will host a series of free community classes to enable race participants to experience an iconic Barry’s workout for themselves; paid for training programmes geared to run alongside specific BTR races; as well as attending BTR events throughout the year to engage with runners on race day.
“Professional guidance and support will be available through Barry’s Liverpool for BTR runners who are keen to increase their fitness, race time, or distance. Look out for the Barry’s Liverpool team on race days.” - Alan Rothwell, Race Director at BTR Liverpool
BTR Liverpool is the leading independent organisation for creating, managing, and delivering headline running events across Liverpool City Region.
The portfolio covers various distances across different terrains, all with an ongoing commitment to sustainability – from family friendly fun run events, 5K and 10K races, half marathon, and a 52-mile challenge.
The BTR Liverpool portfolio includes headline events BTR Liverpool Half Marathon and BTR Liverpool Santa Dash, alongside BTR Mersey Tunnel 10K; Port Sunlight Road Race 10K and 5K, 52-mile BTR Tour Of Merseyside six-race challenge, Women’s 10K and 5K Liverpool, Wirral 10K, and Run For The 97.
First race in this year’s event calendar is for the BTR Liverpool Half Marathon and 10 Miler on Sunday 23 March 2025. Limited half marathon entries remain as places are fast approaching 10,000 registrations. The 10 Miler has already sold out.
This race training programme is scheduled weekly at 11.30am on Sundays from 26 January through to 16 March at Barry’s Liverpool. Race participants will be notified with sign-ups to complimentary community classes at Barry’s Liverpool.
Alan Rothwell, Race Director at BTR Liverpool, commented: “BTR Liverpool hosts a diverse and exciting range of fun runs, road races, and endurance events for all abilities while covering a range of distances. Welcoming Barry’s Liverpool on-board as Official Training Partner 2025 is going to be a fantastic addition to our event offer.”
BTR Liverpool is the leading independent organisation for creating, managing, and delivering headline running events across Liverpool City Region. The team stage a number of headline events annually, which continue to develop and grow year on year. Its extensive portfolio covers various distances across different terrains, all with an ongoing commitment to sustainability.
Established in 2006, BTR Liverpool prides itself on the quality and delivery of its events; its strong links with the running community; and engagement with local charities. The event portfolio includes Liverpool Half Marathon; Liverpool Santa Dash; Mersey Tunnel 10K; Port Sunlight Road Race 10K and 5K; 52-mile Tour Of Merseyside; Wirral 10K; and Run For The 97 5K.
BTR Liverpool Race Director Alan Rothwell has been part of the running community since he began racing as a teenager, which developed into race organising over 20 years ago. Alan’s own personal achievements include finishing 42 Marathons in a 25-year period – including running the London Marathon 22 times; New York Marathon six times; Liverpool and Stockholm Marathons.
Alan added: “Professional guidance and support will be available through Barry’s Liverpool for BTR runners who are keen to increase their fitness, race time, or distance. Look out for the Barry’s Liverpool team on race days. We’ll be announcing regular updates so watch this space.”
“Our community here is the most important thing to us, a value that we share with BTR Liverpool.” - Sandy Macaskill, Co-Founder of Barry’s UK.
Sandy Macaskill, Co-Founder of Barry’s UK, added: “We’re thrilled to become the Official Training Partner for the BTR Liverpool portfolio for 2025. Our values are work hard, have fun, find your strength, and be your best - and we feel that totally aligns with the BTR running community.”
Barry’s Liverpool is the brand’s 9th UK studio and first in the Liverpool City Region. It is located in FLANNELS Department Store at 15 Parker Street, in the iconic Owen Owen Building.
The studio spans 6,000sq ft and is situated within the “World of Active” conceptual space on an entire floor dedicated to leisure and activewear.
Sandy added: “Our signature workout and philosophy hasn’t changed since we opened our first studio in LA in 1998 – because it works. The endurance and mental stamina you get from a Barry’s class gives you the tools to take on anything you set your mind to. It helps you build resilience and confidence, and most importantly, it’s fun. This is why our clients in Liverpool come back time and time again.”
Sandy, said: “Our community here is the most important thing to us, a value that we share with BTR Liverpool.”
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